Search engine optimization, or SEO, is a process by which a website can improve its position in the search engine results pages (SERP) for certain queries.

It's no secret that appearing higher up on the SERP will result in more clicks and, ultimately, more business. SEO is a complex and ever-changing field, but there are some fundamental principles of SEO that small businesses can implement to improve their ranking.

It's essential for businesses to have an online presence in order to be successful. With so much competition, it can be challenging to stand out and draw people's attention. One way to ensure your business stands out is by creating a Google Business Profile.

A Google Business Profile provides you with a platform on which to showcase your business and reach customers through their search engine. It also allows customers to find you more easily, which can lead to increased visibility and sales.

In this article, we'll discuss the various benefits of having a Google Business Profile and how it can help your business succeed.

Website migrations can be powerful opportunities for growth, new design, new structure, faster performance, and better user experience. But when a migration is executed without SEO planning, it becomes one of the fastest ways a business can lose years of visibility, authority, and organic traffic.

Recently, a client came to us after their website migration was completed without any SEO involvement. What happened next is unfortunately common but completely avoidable.

Organic SEO vs. PPC: What You Should Do When Your Website Has Zero Organic Traffic

When a website shows little to no organic traffic, business owners often feel pressured to make a quick decision:

Should we invest in SEO and wait for results, or turn on PPC ads for immediate visibility?

The truth is, both channels have unique advantages, but understanding when and how to use each is key to avoiding wasted spending and building long-term growth.